SELLING
Thinking about selling?
When you first start thinking about selling your home, some of the questions are pretty obvious. What is it worth? When should we put it on the market?
Then there are all the smaller decisions that come with actually doing it. Does the carpet need to be replaced? Does the fixer-upper that sold down the street affect your value? What do you do with a dog that doesn’t handle showings well?
We help you work through those decisions. Taken together, they can affect how long your home is on the market, what buyers are willing to pay and what you ultimately walk away with.
01 / PREPARE
Start with the house.
Before we talk about photography or when the listing should go live, we walk through the house with you.
We look at repairs, paint, carpet, storage, presentation and the other things you may be wondering whether you need to do. The answer may be to fix something, replace something or leave it alone because the cost probably won’t help the sale enough to make it worthwhile.
Brian’s construction background is useful here too. He can help identify any maintenance or condition items worth looking at before the home is listed, talk through repair options and help you decide whether something like a pre-listing inspection makes sense for your situation.
Making those decisions before the home is listed gives you more control over how and when they are handled. Once a buyer is involved, the same issue can become part of the negotiation, with the buyer asking for a particular repair, credit or other solution.
02 / POSITION
The strategy depends on the market — and on your plans.
A slower market may call for a different pricing and presentation strategy than a market where buyers are competing for homes.
The house down the street matters too, but the sale price alone rarely tells the whole story. Condition, updates, lot, location and other differences can help explain why one home sold for more or less than another.
Your next move also affects the strategy. If you are buying another home, we may need to think about timing, closing dates, possession, the possibility of multiple offers and even the practical cost of moving twice.
Those details can change how we position the home and how we evaluate the decisions that follow.
03 / BRING IT TO MARKET
Help buyers understand the home.
A buyer will probably see your home online before walking through the front door, so the presentation starts there.
Complete property information matters. Something as basic as leaving out information a buyer is using as a search filter can mean the home doesn’t appear in that search.
MLS + PROPERTY INFORMATION
Documents specifications, improvements, room details, features and floor plans buyers and agents rely on.
PROFESSIONAL PHOTOGRAPHY
Shows the home comprehensively, giving buyers a clear view of its spaces, finishes and presentation.
PROPERTY PAGE
Brings together listing details, photography, property search and a way to contact us.
EDITORIAL / BLOG
Draws on our experience with buyers and homes to turn what we notice about everyday use into a personal story of living there.
SOCIAL + SHORT-FORM VIDEO
Highlights a feature, observation or moment in a short clip or post people can take in quickly.
04 / MANAGE THE SALE
An offer is a package.
The highest price isn’t always the strongest offer once you look at everything that comes with it.
Financing, due diligence, concessions, closing dates, possession and other terms can all affect what an offer is actually worth to you and how likely the transaction is to make it to closing. That becomes especially important when there are multiple offers and the differences between them aren’t as simple as one price being higher than another.
We help you understand those tradeoffs before you decide.
Once you are under contract, we stay on the inspection and repair process, appraisal, lender and closing timelines, and the decisions that come up between contract and closing.
EXPERIENCE
Experience behind the advice.
Brian and Kay have both worked in the Charlotte/Lake Norman real estate market since 2001.
Kay’s background includes new-home sales and residential brokerage. Brian’s includes title and closings, lot acquisition, new-home sales and construction.
They co-founded KB Fisher & Co in 2023.
AREAS WE SERVE
Lake Norman + Charlotte
Because much of our business comes through referrals, we work with clients throughout the Charlotte metro area.
Our primary market is Lake Norman and greater Charlotte, with much of our work in:
Cornelius Davidson Huntersville Denver Mooresville Charlotte
FROM THE BLOG
See how we tell a home’s story.
Our editorial work gives us more room to talk about the things we notice when we spend time in a home — how a space works, why a particular feature is useful, or something about living there that a standard property description can’t explain very well.
Start with your home.
If selling is on your mind, we can start with a walk-through and talk about the house, your timing and the questions you already have.